Outings & Events System

Inquiries arrive. Most disappear.
We build the funnel that catches them.

The outings and events revenue line is the largest unknown in most independent course budgets. Inquiries come in. Responses go out slow. Half quietly disappear. We build the funnel that catches them, books them, and lets you run the season on actual numbers instead of a feeling.

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The Problem

Forty to sixty percent of inquiries quietly disappear.

The pattern is the same at almost every independent course we walk into. Inquiries arrive in three places, none of which owns the funnel.

01
Place 01
The GM's inbox
A planner finds the course on Google and emails the general info address. The GM sees it eventually, between operational fires, and replies when there's a window.
02
Place 02
The F&B manager
Outings overlap with catering, so the F&B manager catches some. They're focused on plating Saturday's wedding, not on sequencing a follow-up to a Tuesday inquiry.
03
Place 03
The website contact form
A form submission lands in a shared inbox nobody checks on weekends. By Monday the planner has heard from two other courses, and the moment to respond is gone.

The outings that do book are the ones the GM personally chased. That doesn't scale. You can't grow the outings line by trying harder.

The Build

What gets built into your operation.

Inquiry capture & routing
One inbox. One owner. A first-touch response within an hour, not a Tuesday. The three-inbox scramble ends.
Sales pipeline & follow-up
Every inquiry gets a sequence. Nothing falls through. The GM stops being the human follow-up engine.
Pricing & packaging clarity
Outing packages on the site. Pricing logic that closes faster than the back-and-forth quote dance.
Measurement
Inquiry volume, response time, booking rate, average outing value. In a format you'll actually look at.
Segment Fit

Built for independent courses doing real outings revenue.

The Outings System fits when:
  • ✓ Outings and events are five to twenty percent of your annual revenue.
  • ✓ You've never built a real funnel behind them, and the GM is the human follow-up engine.
  • ✓ You know inquiries are leaking but don't know the actual conversion rate.
  • ✓ Your forecast for next year is built on last year plus a feeling.
It isn't the right call when:
  • − Outings aren't a meaningful revenue line for your operation.
  • − You already have a CRM, a sequenced follow-up, and a measured pipeline that's working.
  • − Your bigger leak is retention or online presence, not outings. Different system, different page.
How It's Built

This is a Read.

The Outings & Events System is a focused build. One system, end to end, four to six weeks. Most courses start here because outings is the leak with the fastest payback.

Default Tier
The Read
A focused four-to-six-week build. Defined scope, defined deliverables, an end date that's on the calendar before we start. Inquiry capture, pipeline, follow-up, packaging, and measurement, built and handed off.
$5,000 to $8,000 for the engagement, billed 50% upfront and 50% on delivery.
See full details →
If different
If you want this built alongside other systems (the loyalty list and the website are common bundles), the Yardage Book is the move. If the build is done and you want it run through the season, the Loop is where you go.
Let's Talk

Ready to plug the leak?

Get a free audit. We'll walk your outings operation, tell you where the inquiries are dropping, and sketch what the build would look like. We don't pitch and we don't pressure.

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