I grow e‑commerce businesses and build the systems underneath them.

Capabilities

I work with e-commerce and consumer brands on the growth side of the business: acquisition, retention, channel strategy, and the operating systems that hold it together.

• Growth & Acquisition

  Full-funnel acquisition strategy across paid media, SEO, email, and partner channels. Building the engine, not renting it.

• E-Commerce & Marketplace

  DTC and marketplace channel strategy across Amazon, eBay, and Walmart. Listing and feed optimization, pricing, merchandising, and channel-level P&L.

• Lifecycle & Retention

  CRM architecture, lifecycle automation, and retention programs built to move repeat rate and customer lifetime value.

• AI-Enabled GTM Systems

  Agentic workflows, retrieval systems, and automation infrastructure, designed by someone who has carried the revenue target they are meant to move.

Things I've built

These are working systems, not prototypes or experiments.

• Agentic lead scoring and enrichment

  A pipeline that enriches inbound and sourced prospects, scores them against fit and intent signals, and routes them automatically, replacing manual qualification with a system that improves as it runs.

  ClayInstantlyCustom CRMWebhooks

• RAG knowledge retrieval

  An internal knowledge layer that indexes engineering, project, and conversation history so answers come back with sources instead of guesses. Hybrid search over a vector store, tuned for recall on internal jargon.

  GitHubLinearSlackVector searchHybrid retrieval

• Programmatic SEO and AEO property

  A 787-page affiliate content site built on a templated page architecture: comparisons, buyer guides, calculators, and quizzes, with automated sitemap and search-index generation. Structured to be cited by answer engines, not just ranked by search engines.

  Programmatic SEOSchemaPython toolingAutomated indexing

• Automated content repurposing

  Long-form video in, distribution-ready assets out. Transcription, segmentation, and rewriting handled end to end so a single recording feeds every channel without manual editing.

  Whispern8nClaude API

About

I spent most of my career at an 8-figure e-commerce retailer, starting in digital marketing and eventually serving as COO. I owned the P&L and ran growth, e-commerce, supply chain, warehouse operations, and technology across a 60,000+ SKU catalog selling on DTC, Amazon, eBay, and Walmart, with cross-functional teams spanning marketing, operations, sales, customer experience, and software development.

More recently, I led growth for a B2B distribution business, where I built the digital growth function from scratch: the acquisition engine, the CRM and marketing automation stack, a small engineering team building proprietary commerce tools, and the enterprise retail and international partnerships that opened new channels.

Looper Lab is where I do independent work now: e-commerce growth strategy, GTM systems, and the AI infrastructure underneath both.

Let's talk

I take on a limited number of fractional and consulting engagements, and I am open to conversations about VP and GM roles in e-commerce and growth.

Or email ryan@looperlab.ai  ·  LinkedIn