Online Presence System

You have a website.
You don't have a front door.

The website is the front door of the business and the foundation everything else runs on. Email capture starts there. Booking starts there. Local SEO starts there. The site you have now was built years ago, hasn't been touched since, and doesn't talk to any of your other systems. We rebuild it, connect it, and put a real measurement layer underneath so you can see what it's doing.

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The Problem

Three things every site should do. Most do none.

Most golf operators have a website that exists, in the same way a building exists. The lights are on. Nothing inside is running. Three patterns show up at almost every operation we walk into.

01
Pattern 01
The brochure that doesn't convert
The site lists the hours, the rates, and a phone number. Visitors land, read, and leave. There's no email capture. No booking. No "talk to us about an outing" path. The site is read-only by design, in an internet that hasn't been read-only since 2009.
02
Pattern 02
The local search that's invisible
A golfer Googles "golf course near me" or "indoor golf [your city]" and your site doesn't show up on the first page. Or it shows up below the third-party listings that take a cut on every booking. No schema markup, no local SEO foundation, no Google Business Profile attached. Search is the largest free distribution channel in your market, and you're not in it.
03
Pattern 03
The analytics black box
You don't know how many visitors the site gets, where they come from, or what they do. Google Analytics might be installed, set up four years ago by someone who isn't there anymore, configured to report on metrics nobody looks at. The site is a black box and the marketing decisions get made on instinct.

The site isn't just a marketing problem. It's the foundation problem under every other system.

The Build

What gets built into the front door.

Site rebuild
A new site on Squarespace or Webflow. Designed for the operator's actual business, not the design portfolio. Built to be edited by you, not held hostage by a developer.
Booking & inquiry flows
Tee time booking where supported, outings inquiry capture, lesson sign-ups, event inquiries. Every path from "interested" to "in the database" actually works.
Local SEO foundation
Schema markup, Google Business Profile setup and optimization, location pages, on-page SEO for the searches that actually drive your business. Built to rank, not just to exist.
Email capture & integration
Newsletter signup, lead magnets where appropriate, double opt-in flow, list segmentation tags. Connected to whatever email tool you use so the list grows automatically.
Analytics & measurement
Google Analytics 4 set up properly, conversion tracking on every meaningful action, a dashboard you can actually read. You'll know what the site is doing.
The Outcome

What a working site actually does.

Most "marketing website" pitches stop at "looks nice." A working operator site has measurable outcomes. Here's what the build is designed to deliver.

Ranks for local search
Top three results for the searches that drive your business in your market. "Golf course in your town." "Indoor golf in your city." "Outing venues near you." The site that shows up first books the round.
Converts visitors into the list
Two to four percent of visitors take an action: a booking, an inquiry, a signup, a download. The site stops being a billboard and starts being a top-of-funnel asset.
Feeds every other system
Outings inquiries route to the outings funnel. Email signups segment into the retention system. Event interest goes to the events pipeline. The site is the input, the systems are the outputs.
Reports on itself
A weekly view of what the site did: traffic, conversion rate, top-converting pages, where visitors came from. The marketing budget gets allocated to what's working, not to what feels right.
Segment Fit

Built for two kinds of operators.

For courses, fits when:
  • ✓ Your site was built more than three years ago and hasn't had a strategic refresh since.
  • ✓ You can't find your course on Google for "golf course in your town" without typing the exact name.
  • ✓ Visitors land on your homepage and don't have a clear path to book a tee time or inquire about an outing.
  • ✓ You don't know how many people visit the site or what they do when they get there.
For indoor golf facilities, fits when:
  • ✓ Your site is the primary booking channel and the booking flow is more than three clicks.
  • ✓ You're not showing up in local search for "indoor golf in your city" or "golf simulator in your city."
  • ✓ League sign-ups, membership joins, and event inquiries all happen offline because the site doesn't support them well.
  • ✓ You launched on a template, hit your stride, and outgrew the site.
How It's Built

This is a Yardage Book.

The Online Presence System is the comprehensive build. A new site, the systems around it, and the measurement layer underneath, designed and shipped together. Eight to twelve weeks of build, two named systems' worth of work, one coordinated launch.

Default Tier
The Yardage Book
An eight-to-twelve-week build of the new site, the booking and inquiry flows, the local SEO foundation, the email capture integration, and the analytics layer. Designed and shipped as one coordinated launch.
$12,000 to $20,000 for the engagement, billed 50% upfront and 50% on delivery.
See full details →
If different
If the site itself is solid and only one piece needs work (a booking flow rebuild, for instance, or local SEO setup), a Read carves out one workstream at a smaller scope. If the build is done and you want it actively run, a Loop is where you go.
Let's Talk

Ready to open the front door?

Get a free audit. We'll walk your current site, run it against the conversion and SEO checks, and sketch what the rebuild would look like. We don't pitch and we don't pressure.

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